Saturday, September 10, 2011

Google Classifies Subdomains As Part Of The Main Domain Now

The Google Webmaster Blog announced a significantly large change to how Google Webmaster Tools classifies subdomains.
Prior, subdomains would be considered separate sites and thus a link from a subdomain would be considered an external link by Google, in Google's reports. Today, Google is changing that and now considering those links internal links.
So when I link from to, that is no longer a link from an external domain, it is a link from an internal domain.

Expanded "Like" Button Functionality

According to the WSJ report, "Facebook is also working on expanding its 'Like' button to include other gestures that marketers and third-party developers can create, said these people. Consumers could share information about the products they want to buy or the places they want to go, for instance."

Should Facebook add an unfiltered version of the News Feed?

Google and Facebook aren't the only two companies filtering our content this way. Many services do this kind of personalization. Just this week, AOL launched a new iPad Magazine, which is based on serving personalized content for each user. Google and Facebook are two of the most dominant sources of information, however. While Google hopes to play a bigger role in how we see information from our friends, brands, and those we're influenced by on the social level, that role currently belongs to Facebook as the world's dominant social network. It's how the majority of social Internet users engage with content this way.

Thursday, August 4, 2011

The ultimate goal of off-site SEO

The ultimate goal of off-site SEO is to build a good online reputation by creating links to the website. Many people still believe this is just about creating as many links as possible. But the search engines have become more sophisticated and SEO has followed suit. Link building is now focused on relevance, the page rank of the site from which the link has come, the type of link and the text associated with the link (anchor text). So, yes, you need a substantial number of links, but the quality of each link is more important than overall quantity.

SEO - Is It All You Need?

It is unlikely that there is a single small business out there striving for online success which is not taking SEO (Search Engine Optimization) seriously and with very good reason. It is a business SEO strategy that will determine how quickly a website achieves a high ranking in the search engines, how well it maintains its ranking and ultimately how many visitors it receives.