Saturday, September 10, 2011

Google Classifies Subdomains As Part Of The Main Domain Now

The Google Webmaster Blog announced a significantly large change to how Google Webmaster Tools classifies subdomains.
Prior, subdomains would be considered separate sites and thus a link from a subdomain would be considered an external link by Google, in Google's reports. Today, Google is changing that and now considering those links internal links.
So when I link from to, that is no longer a link from an external domain, it is a link from an internal domain.

Expanded "Like" Button Functionality

According to the WSJ report, "Facebook is also working on expanding its 'Like' button to include other gestures that marketers and third-party developers can create, said these people. Consumers could share information about the products they want to buy or the places they want to go, for instance."

Should Facebook add an unfiltered version of the News Feed?

Google and Facebook aren't the only two companies filtering our content this way. Many services do this kind of personalization. Just this week, AOL launched a new iPad Magazine, which is based on serving personalized content for each user. Google and Facebook are two of the most dominant sources of information, however. While Google hopes to play a bigger role in how we see information from our friends, brands, and those we're influenced by on the social level, that role currently belongs to Facebook as the world's dominant social network. It's how the majority of social Internet users engage with content this way.

Thursday, August 4, 2011

The ultimate goal of off-site SEO

The ultimate goal of off-site SEO is to build a good online reputation by creating links to the website. Many people still believe this is just about creating as many links as possible. But the search engines have become more sophisticated and SEO has followed suit. Link building is now focused on relevance, the page rank of the site from which the link has come, the type of link and the text associated with the link (anchor text). So, yes, you need a substantial number of links, but the quality of each link is more important than overall quantity.

SEO - Is It All You Need?

It is unlikely that there is a single small business out there striving for online success which is not taking SEO (Search Engine Optimization) seriously and with very good reason. It is a business SEO strategy that will determine how quickly a website achieves a high ranking in the search engines, how well it maintains its ranking and ultimately how many visitors it receives.

Wednesday, July 27, 2011

What is an intermediate sales page?

When you're posting content on the internet, whether it's on these Web 2.0 sites or your own website, it needs to have a purpose. If I'm promoting Traffic Travis, for instance, I might write an article on link building. By itself that article isn't going to do anything, I need to build a purpose into that article and tell them that they should check out Traffic Travis, and give them a link to click through to my Traffic Travis review (my pre-sell page). My article is now an intermediate sales page.

Tuesday, July 26, 2011

Are your landing pages for PPC and organic traffic the same?

No. With PPC you need to pull your visitors in and get them to take action immediately. What I do is work on building the perfect PPC landing page, and then take that and modify it from a SEO perspective. Your PPC landing page is unlikely to be a good fit for SEO because it won't tie in with the content. SEO requires lots of content, while PPC doesn't need as much. You can pretty much duplicate your PPC landing pages and modify them slightly for each keyword you target, but with SEO all your content needs to be unique to rank well. With SEO what I would do is have all my unique content point to a pre-sell page, so the content is unique and can rank well, but you still get that call to action from the pre-sell.

Monday, July 25, 2011

Using in your Web 2.0 strategies

Be very very careful with (Note that this is different to allows you to host a blog on their servers, while gives you the software to host your own blog on your own server.) They're very wary of anything that smells like it has commercial interests. If you're wanting a blog to promote products, don't use Go to somewhere like Blogger or Pulse.Yahoo. That said, is still very popular. It has a huge fanbase, a huge Alexa ranking, and gets indexed very quickly. But you should never put a salesy call to action into a blog — say things like "to continue reading about this, click here" or something non-salesy like that.

Sunday, July 24, 2011

Choosing Web 2.0 sites to use

Don't get too hung up on which sites to use. When you find one that you're able to use, I recommend that you watch your website stats. If you see that certain sites are sending traffic and others aren't, focus on the ones that are.

Promoting your promotions

An important concept here is the idea of not just promoting your affiliate site, but promoting the sites that are promoting your affiliate sites. Promoting your promotions.

Web 2.0: How-To for Educators

Saturday, July 23, 2011

The benefits of interacting with Web 2.0 sites

Another thing to think about when you're playing on these sites is that frequently they're "self sustaining" networks. They use their own algorithms to determine which sites to make more prominent in the network. Sometimes it comes down to how many backlinks you have, but a huge part of it is the more "internal" factors of the site.

Exploring Web 2.0: Second Generation Interactive Tools
Remember that these are social sites. Don't just put up content and walk away... to get the most out of them you need to interact with the site. Comment on other pages, vote on other sites. For every action you do you get a link back to your page, and the system recognizes that you're active on the site and favors you accordingly. Everything you do produces a benefit. Don't lose sight of this fact.

This is how web 2.0 sites are inherently different from sites of yore. Try doing this with an article directory!

Friday, July 22, 2011

What is Web 2.0?

This is a term coined a few years ago to describe the "new" interactive internet. Evolving web technologies allow people to get more involved with websites — gone are the days when all you could do on the internet is read content - now you can watch videos, play games, join communities, take polls, vote on content, post comments, etc. We've gone from being talked at to being talked with.
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations

Thursday, July 21, 2011

Finding Profitable Keywords

Before getting into the web 2.0 strategies, it's really important that you realize that one of the biggest lessons I've learned when it comes to researching your keywords is to not be deceived by what the keyword research tools are telling you.

Thursday, June 9, 2011

Build strong relationships with industry leaders

Bloggers have a lot of power. Popular and well-respected bloggers have even more. Their blog could be reaching thousands of people every day, so what they say has a very far-reaching effect. No smart blogger is going to align themselves with a company that has a bad reputation, doesn't deliver on their promises, sells low-quality products or dismisses the concerns of their customers. Having that blogger on your side means you have their unspoken endorsement. It also means that you have a strong support network should online trolls start attacking your company. Having a community of industry leaders rally to your side is a great way to defend your online reputation.

Monday, April 18, 2011

Free RSS Submission List

Below is a list where you can submit your blog and RSS feeds.

Harry Potter and the Deathly Hallows, Part 1

Free Deep Link Directories

The following is a list of over a hundred high PR general directories that accept deep link submissions (internal page submissions) for free.

Sunday, March 27, 2011

SEO for Mobile Websites

Mobile Web usage is growing stronger every day. The popularity of this service is one of the main reasons behind the smartphone's dominance of the mobile communications market.

Sunday, March 13, 2011

The New (and Ancient) Social Network

The Social Network (Two-Disc Collector's Edition) [Blu-ray]You’re punished! Go to your room!!

For those of us who grew up during the Leave-It-To-Beaver or Brady-Bunch generations, these words resonate as an all-too familiar admonishment for the wrong doings of Theodore Cleaver,

Tuesday, March 1, 2011

Google Finally Cracks Down on Content Farms

Google used their Official Google Blog to announce a change to their search algorithm that impacts 11.8% of their queries. Google explains:

"This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

Google's announcement is a followup to what Matt Cutts stated in his blog just over a month ago:

How to Monetize Your Web Content

Perhaps one of the most frequently asked questions for webmasters has to be: How do I monetize my web pages? How do I earn revenue from my online content?

As a full time online marketer and webmaster, this is a question I have considered many times and found my own answers through many years of trial and error. Of course, I have taken the passive route in my quest for that online income. This means instead of producing my own products, I market and promote affiliate goods and services. I do no direct selling on any of my websites. I collect no money and I don't even have a payment program or system in place.

All my income and commissions come from referring traffic or clients to the affiliate companies which I promote. Totally passive.

Ten Reasons Why Good Link Builders Fail

A good website builder knows that solid links mean solid rankings, but it's an ever changing challenge to get them. Learn how to avoid a loss of link juice now.

Tuesday, February 22, 2011

Is Blogging Really in Danger Because of Social Networks?

This idea that blogs are dying has been around practically as long as either Facebook or Twitter, and it almost always gets dismissed as a ridiculous notion.

Sunday, February 20, 2011

Step 1: Target Your Topic

Step 1: Target Your Topic

What do you specialize in? What do you know a lot about? What is the point to your website? After all, the goal of any article marketing campaign is to place articles of value out into the world and grow your number of back links (links that point back to your website from another website.)

Thursday, February 17, 2011

Social Media - Part 2

Here are some Facebook SEO tactics:

• Don't stop the posting. Many times companies have felt excited about reaching fans via Facebook Web promotion,

How Social Media has Changed SEO - Part 1

In fact, lots of businesses have an FB page as their second homepage. So, the challenge here is how to use social media SEO to your business' advantage.

How Social Media has Changed SEO

Social media websites have spread like wildfire over the past couple of years. Today, people spend more time on Facebook, Twitter or other social network sites than on any other type of website.

Aside from connecting people, social networks also provide advertising opportunities. Take Facebook, for example. What do you do when you come across a website with half a billion active users? Develop Facebook Web promotion strategies and use the website as a marketing tool, of course.

It's not surprising to find so many businesses utilizing Facebook Web promotion these days.
........see next post -----------

Tuesday, February 8, 2011

Facebook holding Feb. 8 event to discuss new H.Q.

Facebook has sent out an invitation for a Tuesday press conference at an address in Menlo Park, Calif., which houses the city's municipal buildings. The company has confirmed CNET's guess that it would be to formally announce new headquarters within the Silicon Valley city.

"The press event on Tuesday at Menlo Park City Hall is regarding a campus that will fit our long-term business needs," a Facebook representative said via e-mail. "We'll be sharing more information at that time."

Facebook said late last year that it was searching for locations for a long-term headquarters to house its rapidly growing number of employees. One of the options, rumor had it, was a former Sun Microsystems campus in Menlo Park, near the Dumbarton Bridge.

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Sunday, February 6, 2011

Go for Higher Quality Links

All links are not created equal. SEO links that have higher value provide greater optimization benefits compared to low quality links. There are several factors that can determine the quality of website links. These are:

• The reputation and trustworthiness of the domain giving the website links. For instance, a link from would have higher value compared to a link from a website that ranks lower in the Alexa rank checker.

• How relevant the anchor text is to the link. This means that an anchor text saying "fish tank" would be far more relevant and valuable than a "click here" anchor text.

• The link's location within the site structure. For obvious reasons, SEO links embedded on a site's homepage is more beneficial than a link that comes from a deeply hidden page.

• The link's visibility on a webpage. It also matters where the inbound link is located on a webpage. Website links at the top of a webpage are more visible than those at the bottom.

• Similarly, a link that's one of three on a page is more valuable than a link that's one of 80.

Now that you have an idea of how website links are given value, the question is: How do you get high quality links? The tips below will explain different methods of effective search engine optimization link building.

Saturday, February 5, 2011

SEO Link Building with Blog and RSS Feeds

Promoting your site via blogs and RSS feeds is an easy and great way to boost your site's exposure and SEO link building opportunities. Blog readers are always looking for interesting sites and posts. If your website is listed in their preferred blog and RSS directories, there's a decent chance that your site will be found.

Thursday, February 3, 2011

How to Use Facebook for Your Small Business

Leveraging Facebook to generate leads, build site traffic, and even make a little money is every small business owner's goal. But in most cases, it's not as simple as getting on once a week for an hour, posting a bunch of 'interesting' information, and getting on with your life hoping that the leads will start flowing in. Facebook is a remarkable tool for creating a 'buzz' about your small business and inviting new friends to check out your services, but done in the wrong way Facebook can also hurt your overall brand image.

Tuesday, February 1, 2011

What is Syndicate ?

If you've followed the above suggestions for creating website content, by now you should have a massive amount of content. But what do you do with it to give it maximum exposure?

Syndicate it. Syndication means sharing it to as many other websites as possible.

Here's a few quick tips of whats possible.

- Submit your articles to as many article directories as possible.

- Submit the videos you created to as many video sharing sites as possible.

- Submit your podcasts to as many podcasting sites as possible.

- Join two to three related articles together and create a pdf and submit to pdf websites

- Look at the articles you've created and take the main points out of them, to create more in depth articles on each point.

- Take those new articles and start creating more videos and other media.

That all sounds like a lot of work, but there are many websites that can do the hard work automatically for you. Pixelpipe and Traffic Geyser are good places to start looking.

Bear in mind that some article directories will not accept articles if they've been submitted elsewhere, so you may have to rewite some articles. But you're doing that anyway when you break your content into more in depth articles.

Always remember the more places your website content appears on the more likely it is to be discovered and therefore gain you exposure and traffic to your website.

Friday, January 28, 2011

Should Demand Media's SEO'd content be demoted in search results?

Dear Google: First and foremost, my letter to you is not personal. I am a big fan of yours and always have been. You have the best search engine in the World, better than Bing. You have the best web email service. Your Google Docs product is amazing. Don't even get me started on Google Earth or Google Maps, just unbelievable products. Your analytics product is excellent. Everybody loves Android. All you do is create and create and still give it all away for free. Your Adwords business model is even shared with other businesses so they too can make lots of money.

Obviously, you are a great company and despite what some believe, you are not evil. You are great for America and an asset to the World, in my opinion.

However, when you stated the other day that you are taking steps to make sure web pages from content farms don't show up prominently in your search results it follows that you Google believe that content farmers and web spammers are bad for the Web, or at least your search engine. You said it was feedback from your users that convinced you to go after these bad content makers. So Google, if they are bad (evil?) or simply not good for the Internet then why Google are they still your partners?

It begs the question, if you are serious about making articles from content farms show up less in your top search results why don't you just do it already?

Here's what I suggest:

Step 1: Define what a content farm is. By the way, please also define what web spam is. I mean very specifically so that everyone knows what is and isn't web spam. I think I understand what you are referring to, but I am not sure. I guess examples of sites that fit the various definitions of content farms, web spam and 'mostly duplicate content' ... would be helpful. I would then suggest that you threaten them ... again. That way the bad guys who are scared of you might just leave our Internet for a different one. Or, maybe they will change their behavior and start creating content that is not so bad. Right.... (sarcastic tone intended).

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Sunday, January 16, 2011

How to Use Directory Links for Website Promotion

If you have just launched your site, it will receive immediate visits from search engine spiders along with the indexing and listing that results from these visits. You can wait an awful long time for a search engine listing unless you use some way of providing a short-cut for search engines such as Google to discover your site. However, because an article or link directory is visited frequently by search engines, directory links will lead them straight to your web pages.

Unless the link directory or article directory uses the 'nofollow' attribute you will get a share of the Google PageRank of the web page on which your website or article is published. Some directories use the 'nofollow' attribute that prevents you getting that PR share, so avoid these if you can, although many provide the straight link for a fee. The benefits of the link are usually worth the money.

Another reason for website promotíon using directory links from a website or an article directory is that visitors to such directories will click on your link. With link directories, the link is the URL anchor link in the listing itself, while in article marketing, the link to your site comes from a URL you place within a section known as the author's resource box that usually appears after the main text of the article.

Writing articles is a particularly useful method of website promotion because you use anchor text for your links, regarded by Google as offering a better way of optimizing the article than just a straight URL. The anchor text should relate either to the theme of the article or of the web page you are promoting.

While website directories generally publish the URL of your domain, an article can be published in an article directory with the URL of any page in your website you want to promote. Links deep into your website such as these provide significant advantages in promoting your entire site in the search engines rather than just the Home Page.

How do you use directory links to promote your website? What are the mechanics? The procedure is really quite simple, and we'll discuss it here, first with link directories and then with article directories.

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Monday, January 10, 2011

Getting the Link Train Rolling – Finding Links, Building Links, Growing Links and Monitoring Links over Time.

The key to any website doing well with search engines is Links, Links, Links! However you lay out your Organic SEO strategy for a project, it always comes back to links. Different types, which ones are best, who has which ones, how to find them, how to get them and how to target the anchor copy within them to your best advantage. Keeping to a natural pattern, whatever that is? I’m really not sure about this one, people are always going on about it, don’t gather links too quickly or you may get penalized and so on….

Listen, there is no perfect formula to follow, building links is hard work, you are never going to achieve the exponential growth that is going to put your website on the Google’s radar and get you penalized for unnatural rapid link growth. This status is reserved for the Pros, Black-Hats and Spammers. Just go for it, full speed ahead! You’re going to find it hard work and demoralizing but when you get a breakthrough and get a good quality link it spurs you on to keep going. Outsource it to India or the Philippines I hear them call; you can if you want, but you need to be in full control of your website’s destiny.

So, back to the wedding world online and more importantly how did I get Rik Pennington into Google’s Top Ten? I like to approach SEO bottom up for this type of business – Local, Regional, National and then International if needed.

The first thing for Rik was to get him listed in his Locale; he initially wanted to operate in the London borough of Greenwich. This is pretty easy to achieve in most industry sectors, no real research is needed. All you need is a handful or two of locally targeted reciprocal links, a few listings in locally focused business and government directories, post in local forums with the required anchored link text and in 4-6 weeks and hey presto you’re No.1 in Google for ‘Keyword Phrase + Local Location’ (e.g. Wedding Photographer Greenwich). Easy as that! Of course there are on page factors to address but we will look at those next week.

Once basic locality listings have been achieved, the focus switches to regional domination of Google’s Top Ten Listings – in this case Wedding Photographer London (Rik Pennington holds No.2 on Even though the focus has now changed, it is always in my mind’s eye when starting a project (Local, Regional and National). It’s important not to forget about your local success, be mindful and sympathetic towards your local achievements and protect them, throwing them the odd link and Blog mention to maintain your dominance at that level. When your focus changes up a level, tweaks to titles and on page copy can influence listings already gained. So you need to employ forward thinking and always remember to look over your shoulder. Multi-tasking is must!

Rik was No.1 for Wedding photographer London but has dropped a place to No.2; a good example of losing positions gained when the focus changes up a level to national/generic. It’s not easy juggling SEO eggs for the same webpage. I should have it back soon when I get round to addressing it. Ok, regional level SEO is a fair bit harder to achieve and you need stronger knowledge of SEO and well developed link building skills. We need to up our link strategy and start bring out some of the big guns to play. There are many types of links out and they all can affect your Google PageRank and online authority.

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Multiple domains

If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

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