What do you specialize in? What do you know a lot about? What is the point to your website? After all, the goal of any article marketing campaign is to place articles of value out into the world and grow your number of back links (links that point back to your website from another website.)
Google and other popular search engines/directories see these links leading into your website as proof you must be something of an authority.
Translation: On the Internet, you are somebody important if other people say you are. It's like high school all over again! Yeah!
Step 2: Write the Article
To begin marketing with articles, you must write the articles. No kidding. Sure, there is some work involved here, but the rewards can be great as qualified traffic to your website increases. Yes, I'm aware there are certain sources for pre-written articles on a myriad of topics, however I would recommend against putting your name on other people's work. Call me paranoid, but here are some possible dangers with this:
1. Loss of credibility and damage to your reputation when it's discovered you're not writing your material,
2. Being called upon to discuss a topic you barely considered to begin with, and
3. Being accountable for someone else's errors if they pop up.
Remember: One of the greatest things about writing is the fact you're building an asset when you write. You are building a piece of reproducible and shareable knowledge. This is what "Rich Dad, Poor Dad" author, Rob Kiyosaki, refers to as "doing it once and replicating it over and over."
To write an article, you don't have to be a Harvard literature graduate, but you should know how to complete a thought, hold a one-way conversation with a person, and use spellcheck.
* First, know what your goal is for your article. What is your point? Being clear on this will help keep you on track as you craft your introduction, body and conclusion.
* Next, pretend you are relaying this information to a friend. What would you say? How would you counsel them if they came to you seeking this advice?
* Finally, use spellcheck. Proofread, proofread, proofread. Read the article aloud to test for smooth flow and phrasing. Ferret out all typos, grammatical errors and punctuation gaffs. If missed, these mistakes can detract from your writing and credibility.