Sunday, February 6, 2011

Go for Higher Quality Links

All links are not created equal. SEO links that have higher value provide greater optimization benefits compared to low quality links. There are several factors that can determine the quality of website links. These are:

• The reputation and trustworthiness of the domain giving the website links. For instance, a link from would have higher value compared to a link from a website that ranks lower in the Alexa rank checker.

• How relevant the anchor text is to the link. This means that an anchor text saying "fish tank" would be far more relevant and valuable than a "click here" anchor text.

• The link's location within the site structure. For obvious reasons, SEO links embedded on a site's homepage is more beneficial than a link that comes from a deeply hidden page.

• The link's visibility on a webpage. It also matters where the inbound link is located on a webpage. Website links at the top of a webpage are more visible than those at the bottom.

• Similarly, a link that's one of three on a page is more valuable than a link that's one of 80.

Now that you have an idea of how website links are given value, the question is: How do you get high quality links? The tips below will explain different methods of effective search engine optimization link building.

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