Wednesday, July 27, 2011
When you're posting content on the internet, whether it's on these Web 2.0 sites or your own website, it needs to have a purpose. If I'm promoting Traffic Travis, for instance, I might write an article on link building. By itself that article isn't going to do anything, I need to build a purpose into that article and tell them that they should check out Traffic Travis, and give them a link to click through to my Traffic Travis review (my pre-sell page). My article is now an intermediate sales page.
Tuesday, July 26, 2011
No. With PPC you need to pull your visitors in and get them to take action immediately. What I do is work on building the perfect PPC landing page, and then take that and modify it from a SEO perspective. Your PPC landing page is unlikely to be a good fit for SEO because it won't tie in with the content. SEO requires lots of content, while PPC doesn't need as much. You can pretty much duplicate your PPC landing pages and modify them slightly for each keyword you target, but with SEO all your content needs to be unique to rank well. With SEO what I would do is have all my unique content point to a pre-sell page, so the content is unique and can rank well, but you still get that call to action from the pre-sell.
Monday, July 25, 2011
Be very very careful with Wordpress.com. (Note that this is different to Wordpress.org. Wordpress.com allows you to host a blog on their servers, while wordpress.org gives you the software to host your own blog on your own server.) They're very wary of anything that smells like it has commercial interests. If you're wanting a blog to promote products, don't use Wordpress.com. Go to somewhere like Blogger or Pulse.Yahoo. That said, Wordpress.com is still very popular. It has a huge fanbase, a huge Alexa ranking, and gets indexed very quickly. But you should never put a salesy call to action into a Wordpress.com blog — say things like "to continue reading about this, click here" or something non-salesy like that.
Sunday, July 24, 2011
Don't get too hung up on which sites to use. When you find one that you're able to use, I recommend that you watch your website stats. If you see that certain sites are sending traffic and others aren't, focus on the ones that are.
Saturday, July 23, 2011
Another thing to think about when you're playing on these sites is that frequently they're "self sustaining" networks. They use their own algorithms to determine which sites to make more prominent in the network. Sometimes it comes down to how many backlinks you have, but a huge part of it is the more "internal" factors of the site.
Remember that these are social sites. Don't just put up content and walk away... to get the most out of them you need to interact with the site. Comment on other pages, vote on other sites. For every action you do you get a link back to your page, and the system recognizes that you're active on the site and favors you accordingly. Everything you do produces a benefit. Don't lose sight of this fact.
This is how web 2.0 sites are inherently different from sites of yore. Try doing this with an article directory!
Friday, July 22, 2011
This is a term coined a few years ago to describe the "new" interactive internet. Evolving web technologies allow people to get more involved with websites — gone are the days when all you could do on the internet is read content - now you can watch videos, play games, join communities, take polls, vote on content, post comments, etc. We've gone from being talked at to being talked with.
Thursday, July 21, 2011
Before getting into the web 2.0 strategies, it's really important that you realize that one of the biggest lessons I've learned when it comes to researching your keywords is to not be deceived by what the keyword research tools are telling you.