Wednesday, July 27, 2011

What is an intermediate sales page?

When you're posting content on the internet, whether it's on these Web 2.0 sites or your own website, it needs to have a purpose. If I'm promoting Traffic Travis, for instance, I might write an article on link building. By itself that article isn't going to do anything, I need to build a purpose into that article and tell them that they should check out Traffic Travis, and give them a link to click through to my Traffic Travis review (my pre-sell page). My article is now an intermediate sales page.

Whatever you do, don't ever just put an affiliate link to a product in your sidebar and think that you're promoting the product. Always create a pre-sell page, or a review, or something that pre-qualifies the traffic.

MARK: Make sure you use at least half the words in your PPC ad in your landing page, and preferably use ALL the words in the headline of your PPC ad. Google makes sure that your website is relevant to your ad, and while there are some human reviewers, a lot of it is based on algorithms. And if you don't want your PPC landing pages appearing in the search engines, put "noindex, nofollow" in the metatags. (You can also block spiders in the robots.txt — Jason)

JASON: Another point about PPC pages, while we're on the topic. Make sure that your landing pages go up on a good quality site with at least 20 good articles accessible from the homepage. You don't need to link to them from your landing page, but Google will spider the homepage and check if it's a good quality site. If there are relevant keywords in there you're unlikely to be Googleslapped. (Made to pay ridiculously inflated prices for each click on your ad.)

1 comment:

Brendagrobski said...

Great point. I think one of the key off site seo services is to make sure you've putting some back links to all of your websites pages, not just your main landing page. In terms of ppc, run a few different ads with different keywords leading to different pages to get the most out of your ppc.