• Don't stop the posting. Many times companies have felt excited about reaching fans via Facebook Web promotion,
but find that the excitement dwindles after a month or two. Keep on posting --- send out daily posts, and write about interesting things regarding your business, services, and products. These posts can encourage conversation, likes, and comments. Besides, if all your status messages are all about your products and services, your page will lean to the spammy.
• Give away free stuff. Almost everybody loves free stuff. Start a contest or provide coupon codes with enticing value to encourage fans to participate in your social media SEO campaign. If you get fans excited, they just might tell their family or friends and blog about it. This Facebook Web promotion tactic can result in more links pointing to your main site.
• Don't hesitate to ask for a link. It doesn't hurt to request, or even beg, for a link. Once you have a minimum of 25 fans, post an update and ask your fans to post a link pointing to your site on their blog. If they're truly your fans, chances are they'll help you out with this Facebook SEO strategy. To improve your chances of getting that link, give out coupon codes or other free items.