Saturday, September 10, 2011

Expanded "Like" Button Functionality

According to the WSJ report, "Facebook is also working on expanding its 'Like' button to include other gestures that marketers and third-party developers can create, said these people. Consumers could share information about the products they want to buy or the places they want to go, for instance."

While we don't know exactly what this will entail, simply giving consumers more ways to share your brand/products could be huge for businesses, particularly in combination with an unfiltered News Feed, which should by itself get your brand in front of more eyeballs automatically.

As it stands right now, there are things you have to take into consideration if you want to optimize for the News Feed, and "EdgeRank," which is the basis for Facebook's news feed algorithm. Earlier this year, we looked at a report from Buddy Media, a company that's built a business out of creating Facebook tools for businesses and counts a bunch of major brands among its clients. They suggested the following ten tips for boosting your chances of getting seen in the news feed:

1. Ask questions
2. Post games and trivia
3. Interact with fan engagement
4. Incorporate wall sapplets (polls, coupons, etc.)
5. Incorporate relevant photos
6. Relate to current events
7. Incorporate videos
8. Post content for time-sensitive campaigns
9. Include links within posts
10. Be explicit in your posts

Sources -

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