Thursday, August 4, 2011

SEO - Is It All You Need?

It is unlikely that there is a single small business out there striving for online success which is not taking SEO (Search Engine Optimization) seriously and with very good reason. It is a business SEO strategy that will determine how quickly a website achieves a high ranking in the search engines, how well it maintains its ranking and ultimately how many visitors it receives.

Search Engine Optimization, in its simplest form, is the process whereby a website has its pages fine-tuned to appeal to the search engines for a certain set of keywords or search terms and builds up a good online reputation by gaining links to the site from other reputable and related websites.

Optimizing the pages of the website is often referred to as on-site SEO and involves creating Titles, Descriptions, Headings, Bold Text, Alternative Text for Images and, of course, the main textual content to include primary and secondary keywords. The keywords must constitute a proportion (or density) that the search engines consider appropriate but not so much that the site will be penalized for over-use of the keywords (sometimes referred to as keyword-stuffing). The keyword density in the various elements of a webpage is not a pre-defined percentage because rankings are always determined in relation to the competition. But a good SEO consultant will be able to advise on the appropriate keyword density for a particular set of targeted keywords.

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seo singapore said...

interesting blog. It would be great if you can provide more details about it. Thank you...Seo Singapore