What is an intermediate sales page?

When you're posting content on the internet, whether it's on these Web 2.0 sites or your own website, it needs to have a purpose. If I'm promoting Traffic Travis, for instance, I might write an article on link building. By itself that article isn't going to do anything, I need to build a purpose into that article and tell them that they should check out Traffic Travis, and give them a link to click through to my Traffic Travis review (my pre-sell page). My article is now an intermediate sales page.

Are your landing pages for PPC and organic traffic the same?

No. With PPC you need to pull your visitors in and get them to take action immediately. What I do is work on building the perfect PPC landing page, and then take that and modify it from a SEO perspective. Your PPC landing page is unlikely to be a good fit for SEO because it won't tie in with the content. SEO requires lots of content, while PPC doesn't need as much. You can pretty much duplicate your PPC landing pages and modify them slightly for each keyword you target, but with SEO all your content needs to be unique to rank well. With SEO what I would do is have all my unique content point to a pre-sell page, so the content is unique and can rank well, but you still get that call to action from the pre-sell.

Using Wordpress.com in your Web 2.0 strategies

Be very very careful with Wordpress.com. (Note that this is different to Wordpress.org. Wordpress.com allows you to host a blog on their servers, while wordpress.org gives you the software to host your own blog on your own server.) They're very wary of anything that smells like it has commercial interests. If you're wanting a blog to promote products, don't use Wordpress.com. Go to somewhere like Blogger or Pulse.Yahoo. That said, Wordpress.com is still very popular. It has a huge fanbase, a huge Alexa ranking, and gets indexed very quickly. But you should never put a salesy call to action into a Wordpress.com blog — say things like "to continue reading about this, click here" or something non-salesy like that.

Choosing Web 2.0 sites to use

Don't get too hung up on which sites to use. When you find one that you're able to use, I recommend that you watch your website stats. If you see that certain sites are sending traffic and others aren't, focus on the ones that are.

Promoting your promotions

An important concept here is the idea of not just promoting your affiliate site, but promoting the sites that are promoting your affiliate sites. Promoting your promotions.